Creative Content Maker for World-Class Digital Experiences
UX WRITING / CONTENT STRATEGY
Case studies available upon request
This project was net-new work asked for by business stakeholders with the desire to push customers to use the CVS app, rather than using a physical card to access their deals and rewards. This tutorial was meant to teach customers how to access their deals and rewards through the app and if a customer still didn’t want to download the app, we gave them another way to access their rewards membership—by using their phone number in store or calling customer care in case they didn’t have their card on them in the store. This feature went through many iterations—from numbered steps to the end result here, displayed in web and app.
This was an onboarding account feature and net-new work, asking customers to set up their preferences, from their favorite CVS store to their preferred promotions!
I was assigned to work on ExtraCare enrollment, as well as ExtraCare rewards summaries and discounts. My content goal was to update the enrollment form, rewards summary and error messaging surrounding ExtraCare rewards with the goal of making the content simple and clear, especially with the error messages. Previous error messages gave little to no information or worse, just said “Oops,” or “Sorry, try again.”
These screens were updated work from an old feature offering customers a way to save their email preferences, including new messaging surrounding customers who opted-out of our emails.
This work was a request from our product partners to update old error messages that either said simply “Sorry “ or “Try again.”
For this feature, I worked across Caremark, Retail and Clinical teams to build clinic and store locator for app, mobile and web.
The content goal were as follows:
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Incorporate a content hierarchy to make sure the most important information began at the top, trickling down
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To keep information clear for customers, highlighting when the pharmacy would be open
