Creative Content Maker for World-Class Digital Experiences
Laura Lifshitz is a writer, content strategist, comedienne and public speaker whose
previous claim to fame was as an MTV personality.
After graduating from the TV world and the Columbia University undergraduate writing
program, Laura went on to write content for numerous brands and individuals, and
never turned back, only occasionally to munch on chocolate.
Essays & Articles:
As a freelance writer, Laura Lifshitz's work has been featured in the New York Times, Redbook, Women's Health, Working Mother, Pop Sugar, and more. She is a former "Freshly-Pressed" Word Press blogger. She retired her blog to satisfy her very critical tweenager who’d rather her mom be “less embarrassing.” Note: Laura has yet to achieve this status.
As a literary writer, she has had numerous excerpts published online and in print.
UX Writing/Content Strategy:
Laura enjoys creating user-friendly accessible content on web, mobile and app platforms (iOS and Android). There's a thrill and joy that comes from working with business, design and development partners to create, iterate and obsessively perfect the content and user flows. She's passionate about competitive analysis, content hierarchy, accessibility and research.
Copywriting
Her work as a freelance copywriter expands from B2B to B2C, and from print to digital, including social, email, Google Ads, SEO projects, blogging, banner ads and sliders. Laura's copywriting expertise extends to many industries, proving she can write and conceptualize for any field and brand.
Ghostwriting & Full- Length Book Projects
Many of Laura's clients have used her expertise as a ghostwriter, creating copy, blogs & full-length books as well as other marketing materials for their needs.
Social Media & Email Marketing
Laura has managed and created social, email and digital strategy for brands in the food and technology sector.
Actress & Comedienne
Not one to rest on her laurels, she has been a stand-up comic, voice-over professional, and actress for many years. Laura has been seen on MTV, VH-1, AMC, the Rikki Lake show, the Red Eye show, etc. Now she is the punchline of her daughter’s jokes but make no mistake—her daughter learned from the best!
Laura Lifshitz is the Savvy Lady of the Year for 2015